Digipack research

Do you think that the design of the digipack effects how likely you are to buy a cd?

Strongly disagree disagree don’t think either way agree strongly agree

What do you like to see on the front cover?

Land scape designs     The band/singer      Lots of colour and interesting design     Something that captures the genre        Artistic graphics       Minimalistic  

What is your favourite Digipack and why?

What do you like to see included in a digipack?

What do you think should be included in an acoustic indie digipack?

I asked this question to different people in different formats including online via facebook and email, as well as printing it off and handing it out to people I knew and who could return it to me when they had completed it.

65% of replies came through from facebook although the same amount of questionnaires,  10 overall, were distributed. Those who recieved the questionnaire via facebook or email were also quicker to respond and felt they could ask questions in depth concerning the questionnaire, so this was the more effective method. 

Q1. Do you think that the design of the digipack effects how likely you are to buy a CD?

6/10 people said they agreed. 2 people strongly agreed, and  2 people said they didn't think either way.

Q2.What do you like to see on the front cover?

4 people said they liked the band or singer being on the cover, 2 people said that they liked artistic graphics, one person said that they liked a landscape designs including a comment that they said they liked it when the picture reflects the mood of the album and 3 people said they liked it when it captures the genre.

Q.3 What is your favourite Digipack and why?

"My favourite digipack is biffy clyro's  only revolutions. I really like the contrasting colours that stand out and can be interpreted in the viewer as a mix of happy and negative emotions or freedom."

" My favourite digipack at the moment is Kesha's album 'animal' because I tick she looks really sassy on the front cover and the graphics of it reflect how the album is a bit wild and edgy."

" I like adele's on 21 because she looks so enticing, like she has some deep soulful emotions that will be conveyed through her lyrics and I love music that I can relate to"

" I think it's one by Tisha cruzan. I saw it once and all the colours and how welt eh graphic design was done stood out to me. I brought it entirely for the cover."

Q.4 What do you like to see include din the digipack?

" Details about the songs, a lyrics book, something that tells me a bit about the artists so I can feel I understand them and therefore their music more."

"Minimalistic looks better. I don't need to know dates or anything unnecessary about it and lots of information ruins it."

" As long as it looks like it reflects what the music is- for example, don't have a close up of someone looking soulful if its heavy metal, and likewise don't have a bright and busy cover if the music is acoustic or easy listening."


What do you think should be included in an acoustic indie digipack?

" Acoustic album covers are usually duller in colour but can be quite creative."
"Indie always seems to put a weird, quirky twist on things."
" It's hard to find a album cover that stands out that doesn't use bright colour so attractive people are always a selling point."
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